Amid Rio’s iconic coastline, the So Chic swim collection returns with bold new shades that capture the spirit of summer and the rhythm of a city glowing with energy. Cassis, a shimmery, rich burgundy, channels the allure of golden hour glamour. Soleil, a buttery, sun-drenched yellow, radiates the joy of Copacabana mornings. And Cerulean, a crystalline blue, reflects the vivid skies and shimmering seas of the Atlantic.

Each piece—whether a daring halterneck, figure-flattering one-piece, or ultra-sculpting bikini—was designed for movement, made to make an impact. The campaign embraces the confidence of Brazilian beach culture, where style is self-expression and swimwear is worn like a second skin. Styled effortlessly against golden sands and Rio’s vibrant cityscape, the collection evokes a mood of bold, playful confidence. Whether for early beach walks, mid-day lounging, or twilight dips in the surf, these pieces prove that swimwear can be both statement-making and endlessly wearable.