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WHO WE ARE

Inspired from universes created by old fashion houses

Welcome to Gooseberry

In the heart of paradise, you’ll find a few things: white sand beaches, breathtaking sunsets, and Gooseberry Intimates. In 2012, our Bali-based lingerie brand began as a personal project when our founder noticed a gap in the market. In search of stylish and chic lingerie on the island, she began designing pieces for herself using her background in fashion. Having moved to Bali from Europe, she was able to create something totally unique by blending the two worlds. Soon, high-end lingerie met laid-back luxury and Gooseberry emerged as a symbol of comfort, elegance, and self-expression.

Since then, the brand has evolved into a globally recognized label with an expansion into swimwear and clothing – all while sticking to its roots. Co-led by daughters, Gooseberry remains a family-owned and women-led operation with a shared passion for female empowerment. This heartfelt journey — rooted in being for women, by women — has woven Gooseberry from an island dream into a global tapestry of femininity and refined style.

Handcrafted Intimates

Our Labor of Love to You

Gooseberry Intimates was born from a desire to create lingerie that blends the elegance of French fashion with the laid-back beauty of Bali. Every piece, from the intricate lacework to the delicate finishing touches, is a meticulous labor of love.

Our design process marries tradition with innovation. By collaborating with local artisans, we ensure that every item is made with precision and care, embodying the true essence of slow fashion. Our pieces are not mass-produced, but instead, made to order and hand-crafted to perfection, ensuring that each woman feels special and confident in what she wears so that she can feel sexy from sunrise to sunset.

Seaside Concept

Where Island Life and Style Unite

Inspired by sun-drenched beaches and island life, our Seaside Collection captures the essence of Gooseberry's effortless style. Rooted in the serene and rich culture of Bali, this collection redefines modern swimwear for the bold, confident woman.

Each swim piece is designed to take you from the shore to the streets with ease, blending beachside relaxation with everyday style. With bold colors, sleek silhouettes, and breathable fabrics, these pieces mirror the island’s natural beauty. Whether lounging poolside or strolling the sand, the Seaside Collection was created for women who want to feel chic and carefree.

Sustainability

Our Commitment to Conscious Fashion

At Gooseberry, sustainability is at the heart of everything we do; it’s stitched into every seam.  It’s not just about creating beautiful pieces; it’s about setting a standard for ethical fashion. By embracing the principles of slow fashion, we produce only what's truly needed, minimizing waste at every step. Each piece is thoughtfully crafted using Fair Trade practices, ensuring our team works in ethical conditions while upholding environmentally responsible production processes.

Our dedication to sustainability extends beyond our studio with our unique tree-planting initiative. For every order, we plant trees based on the package's travel distance, weight, and mode of transportation, actively working to offset emissions and give back to the planet, one tree at a time.

BLOGS

Our meticulously researched blogs are full of tips and tricks on how to style and maintain your Gooseberry pieces.

REWARDS PROGRAM

Join today to start earning points on all your purchases and unlock exclusive perks as you shop!

Contact us

Whether you have questions about our products, need help with your order, or simply want to connect, we're here! Reach out to us and our team will be happy to help.