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Under the Mediterranean sun, where golden beaches meet sparkling waters, the Italian Summer campaign captures the essence of effortless beauty. Shot by photographer Marco Moura, model Natasja Madsen brings to life our latest So Chic Swim collection, with the vibrant hues of the Italian coast serving as the perfect backdrop.
DATE PUBLISHED JUNE 10TH, 2024
PHOTOGRAPHY MARCO MOURA | MODEL NASTAJA MADSEN
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Escape into the Italian summer with our So Chic Triangle in Aquamarine. The minimalist design and vibrant color offer a perfect fit for sun-drenched days. Designed to flatter and move with you, it's made for those who embrace the carefree spirit of seaside adventures.
AQUAMARINE DREAMS
Dive into the vibrant allure of summer with our latest Aquamarine styles. Bold, refreshing, and effortlessly chic.
A Golden Escape on Italy’s Seaside
At the core of the campaign is a celebration of effortless sophistication, where minimalist designs meet the natural beauty of Italy’s coastal landscapes. From sleek swimsuits to our new skirt, each piece is thoughtfully crafted for versatility—taking you from sun-soaked afternoons by the sea to elegant evenings under the Mediterranean sky. The clean lines and delicate silhouettes of the swimwear blend seamlessly with the timeless allure of Italy’s shores, offering a perfect balance of modern chic and laid-back, coastal elegance.
Dive into the magic of summer with our So Chic collection — designed for those who embrace elegance, freedom, and sun-kissed days along the shorelines of Italy.
The ultimate vacation essential — our Plum Halterneck Bikini Top. Style it your way and wear it from sunbathing to sunset drinks, wherever the getaway takes you.
THE PERFECT PAIRING
Mix and match to curate your own beach look — endless combinations for sun-filled days.
As the sun dips below the horizon and each frame captures the magic of Italy’s seaside, this campaign is a celebration of that beauty. Whether you're lounging on golden sands or strolling through coastal towns, our So Chic collection brings a seamless blend of chic design and laid-back elegance. Each piece is thoughtfully crafted to enhance your natural allure, reflecting the vibrant charm of the Mediterranean. This campaign invites you to embrace the season's freedom, beauty, and endless sun-soaked moments.
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