Italy Summer Campaign

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Under the Mediterranean sun, where golden beaches meet sparkling waters, the Italian Summer campaign captures the essence of effortless beauty. Shot by photographer Marco Moura, model Natasja Madsen brings to life our latest So Chic Swim collection, with the vibrant hues of the Italian coast serving as the perfect backdrop.

DATE PUBLISHED JUNE 10TH, 2024

PHOTOGRAPHY MARCO MOURA | MODEL NASTAJA MADSEN

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BACK TO CAMPAIGN

SHOP THE LOOK

Escape into the Italian summer with our So Chic Triangle in Aquamarine. The minimalist design and vibrant color offer a perfect fit for sun-drenched days. Designed to flatter and move with you, it's made for those who embrace the carefree spirit of seaside adventures.

AQUAMARINE DREAMS

Dive into the vibrant allure of summer with our latest Aquamarine styles. Bold, refreshing, and effortlessly chic.

SO CHIC

TRIANGLE AQUAMARINE

SO CHIC

SCULPTING TOP AQUAMARINE

SO CHIC

THONG AQUAMARINE

SO CHIC

BOTTOM AQUAMARINE

A Golden Escape on Italy’s Seaside

At the core of the campaign is a celebration of effortless sophistication, where minimalist designs meet the natural beauty of Italy’s coastal landscapes. From sleek swimsuits to our new skirt, each piece is thoughtfully crafted for versatility—taking you from sun-soaked afternoons by the sea to elegant evenings under the Mediterranean sky. The clean lines and delicate silhouettes of the swimwear blend seamlessly with the timeless allure of Italy’s shores, offering a perfect balance of modern chic and laid-back, coastal elegance.

Embrace minimalism with the So Chic Top in Plum. Featuring a classic scoop neck and wireless design, this bikini top offers both comfort and style for sun-filled days. Adjustable straps ensure a flawless fit, making it the perfect choice for those who love effortless elegance.

SHOP THE LOOK

Unleash your bold side with the So Chic Thong in Plum. Designed to make a statement, this sleek swimwear piece combines a daring cut with minimal coverage for a confident, head-turning look. Perfect for soaking up the sun with undeniable allure.

SHOP THE LOOK

SO CHIC

TOP PLUM

SO CHIC

THONG PLUM

SO CHIC

TOP GOLD

SO CHIC

THONG GOLD

Dive into the magic of summer with our So Chic collection — designed for those who embrace elegance, freedom, and sun-kissed days along the shorelines of Italy.

Embrace the glow of the sun with our Side Tie Bikini Briefs in Gold. Featuring a cheeky cut and flirty side ties, this piece is made for sun-soaked moments. Minimal coverage means fewer tanlines and maximum wow-factor!

SHOP THE LOOK

SHOP THE LOOK

The ultimate vacation essential — our Plum Halterneck Bikini Top. Style it your way and wear it from sunbathing to sunset drinks, wherever the getaway takes you.

THE PERFECT PAIRING

Mix and match to curate your own beach look — endless combinations for sun-filled days.

SO CHIC

HALTERNECK TRIANGLE PLUM

SO CHIC

HALTERNECK TRIANGLE AQUAMARINE

SO CHIC

SIDE TIE BIKINI BRIEFS GOLD

SO CHIC

SIDE TIE BIKINI BRIEFS RUM

As the sun dips below the horizon and each frame captures the magic of Italy’s seaside, this campaign is a celebration of that beauty. Whether you're lounging on golden sands or strolling through coastal towns, our So Chic collection brings a seamless blend of chic design and laid-back elegance. Each piece is thoughtfully crafted to enhance your natural allure, reflecting the vibrant charm of the Mediterranean. This campaign invites you to embrace the season's freedom, beauty, and endless sun-soaked moments.

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Featured Collections

New Color

Select a Size

So Chic

One Piece Soleil

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

18 colors

+13 more

New Color

Select a Size

So Chic

One Piece Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

18 colors

+13 more

So Chic XS / Cerulean One Piece Cerulean

New Color

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So Chic

One Piece Cerulean

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

18 colors

+13 more

So Chic XS / Soleil One Piece Tank Soleil

New Color

Select a Size

So Chic

One Piece Tank Soleil

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

12 colors

+7 more

So Chic XS / Cerulean One Piece Tank Aquamarine

New Color

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So Chic

One Piece Tank Cerulean

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

12 colors

+7 more

So Chic XS / Cassis One Piece Tank Cassis

New Color

Select a Size

So Chic

One Piece Tank Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

12 colors

+7 more

So Chic XS / Soleil Halterneck Triangle Soleil

New Color

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So Chic

Halterneck Triangle Soleil

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

So Chic XS / Cerulean Halterneck Triangle Cerulean

New Color

Select a Size

So Chic

Halterneck Triangle Cerulean

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

SO CHIC

View all

Select a Size

So Chic

Bandeau Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 65.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

Bottom Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(496 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

One Piece Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

18 colors

+13 more

Select a Size

So Chic

Halterneck Triangle Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

One Piece Tank Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

12 colors

+7 more

Select a Size

So Chic

Sculpting Top Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 70.00

Unit price: per

11 colors

+6 more

So Chic Side Tie Bikini Briefs Aquamarine

Select a Size

So Chic

Side Tie Bikini Briefs Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(496 reviews)

USD 40.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

Thong Aquamarine

4.8

Rated 4.8 out of 5 stars

4.8

(496 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

One Piece Tank Gold

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

12 colors

+7 more

Select a Size

So Chic

Top Gold

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 60.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

Triangle Gold

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 65.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

Thong Gold

4.8

Rated 4.8 out of 5 stars

4.8

(496 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

Sculpting Top Gold

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 70.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

One Piece Gold

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

18 colors

+13 more

Select a Size

So Chic

Halterneck Triangle Gold

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

Select a Size

So Chic

Bandeau Gold

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 65.00

Unit price: per

11 colors

+6 more

New Color

Select a Size

So Chic

Triangle Top Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 65.00

Unit price: per

7 colors

+2 more

New Color

Select a Size

So Chic

Triangle Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 65.00

Unit price: per

11 colors

+6 more

New Color

Select a Size

So Chic

Top Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 60.00

Unit price: per

11 colors

+6 more

So Chic XS / Cassis Sculpting Top Cassis

New Color

Select a Size

So Chic

Sculpting Top Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 70.00

Unit price: per

11 colors

+6 more

New Color

Select a Size

So Chic

Bandeau Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 65.00

Unit price: per

11 colors

+6 more

So Chic XS / Cassis Halterneck Triangle Cassis

New Color

Select a Size

So Chic

Halterneck Triangle Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(492 reviews)

USD 50.00

Unit price: per

11 colors

+6 more

New Color

Select a Size

So Chic

One Piece Tank Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

12 colors

+7 more

New Color

Select a Size

So Chic

One Piece Cassis

4.8

Rated 4.8 out of 5 stars

4.8

(1809 reviews)

USD 110.00

Unit price: per

18 colors

+13 more

PLUM

View all

So Chic XS-S / Royal Blue Mini Skirt Rum

Select a Size

So Chic

Mini Skirt Royal Blue

USD 110.00

Unit price: per

4 colors

Select a Size

So Chic

Mini Skirt Plum

5.0

Rated 5.0 out of 5 stars

5.0

(1 review)

USD 110.00

Unit price: per

4 colors

Select a Size

So Chic

Mini Skirt Rum

5.0

Rated 5.0 out of 5 stars

5.0

(1 review)

USD 110.00

Unit price: per

4 colors

Select a Size

So Chic

Mini Skirt Black

5.0

Rated 5.0 out of 5 stars

5.0

(1 review)

USD 110.00

Unit price: per

4 colors

Swimwear Pack Scoop Top and Skirt Bundle

Save 20%

Swimwear Pack

Scoop Top + Skirt

Regular price ~~USD 220.00~~ USD 176.00 20% off

Unit price: per

Swimwear Pack Triangle Bikini and Skirt Bundle

Save 20%

Swimwear Pack

Triangle Bikini + Skirt

Regular price ~~USD 225.00~~ USD 180.00 20% off

Unit price: per

Swimwear Pack Bandeau Bikini and Skirt Bundle

Save 20%

Swimwear Pack

Bandeau Bikini + Skirt

Regular price ~~USD 225.00~~ USD 180.00 20% off

Unit price: per

SICILIAN DREAMS

SUMMER LOUNGING

SUNKISSED IN IBIZA

GRECIAN ESCAPE

MON CHERI X CLINT

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