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Hottest Swimsuit Trends for Summer 2023

Discover the top bikini trends heating up this summer🔥👙

Summer is heating up! That means it's time to throw on your suit and hit the beach in style. Get ready to make waves and turn heads with the hottest swimsuit trends of summer 2023. This article will dive into our top 5 must-have swimsuit trends. From retro vibes to eye-catching silhouettes and dreamy pastel hues, there's something for everyone to feel confident in this summer. Get ready to slay summer vacations, poolside hands, and beach dates all summer. So, grab your sunblock and soak up the sun in these stunning styles that make you feel like a beach goddess. Our ultimate guide to the 2023 swimsuit trends is here. Let’s dive in!

Retro One-piece

One Piece Royal Blue

The 90s are back in full swing, and we're here for it! From athletic bikinis to straight necklines and piping detailing, these iconic 90s swimsuit trends are making a stylish comeback. But let's remember the timeless classic: the red one-piece style that will forever have us channeling our inner Baywatch babe.

Picture yourself strolling along the shoreline, embodying the confidence and allure of those iconic Baywatch moments. And what better way to capture that spirit than with a sizzling red swimsuit? Our Gooseberry So Chic One Piece in bright coral epitomizes retro glamour. With its figure-sculpting and flattering design, featuring a high-cut style and plunging neckline, you'll look and feel undeniably sexy. This suit is a showstopper, guaranteed to make heads turn wherever you go.

To complete your beach bombshell ensemble, accessorize with oversized sunglasses that scream 90s nostalgia, a wide-brimmed hat for that touch of elegance, and a sarong to add a hint of allure. Elevate your look to beach goddess by pairing this outfit with strappy sandals. With this ensemble, you might even find yourself mistaken for the iconic Pamela Anderson herself!

Supportive Underwire Bikinis

Say goodbye to compromising style for support because underwire bikinis are set to make a big splash this season. These trendy swimsuits offer the perfect combination of comfort and a flattering fit, ensuring you look fabulous and feel confident and well-supported. Plus, what makes underwire bikinis even more enticing is their timeless appeal. Unlike other fleeting trends, the underwire bikini is a classic style that transcends throughout seasons and remains a staple in swimwear fashion. It's a versatile suit you can count on for many summers. With its flattering silhouette and supportive design, it's no wonder that underwire bikinis have stood the test of time.

One of our standout pieces is the Gooseberry So Chic Sculpting Top, available in irresistible shades like baby pink or royal blue. This showstopper is designed to keep you feeling secure and stylish all day. The underwire construction provides natural support and lift, giving your girls that perfect boost. Whether you have a smaller bust and desire a gentle lift or have a fuller figure and need extra support, the underwire bikini is here to shape you beautifully and enhance your natural curves.

When it comes to styling underwire bikinis, the possibilities are endless. Pair your underwire bikini top with different bottom options, such as high-waisted bottoms for a retro-inspired look or cheeky bottoms for playfulness. So, whether you're looking for a natural lift, extra support, or a swimsuit that flatters your curves, underwire bikinis are the answer.

Up-side-down Triangle Bikinis

Halterneck Triangle Black

Get ready to turn heads and make a bold statement with the trendy up-side-down triangle bikini. This unique swimwear style adds an unexpected twist to your beach look while enhancing your bust area. Achieving this chic and flattering look is easier than you might think. Let's explore the scoop neck tie method and how to rock this Instagram-famous style.

Step 1: To begin, turn the top part of your bikini upside down so that the triangle's edge faces the floor.

Step 2: Next, wrap the neck strap around your back and bring the under-bust strap around your neck. This technique provides a secure fit, accentuates your curves, and adds a touch of elegance to your overall appearance.

Step 3: Once you've secured the straps, adjust the suit to cover your breasts as much as possible. Doing this will help ensure a comfortable fit and allow you to showcase your curves confidently.

The up-side-down triangle bikini trend has taken Instagram by storm. It's a flattering and fashionable way to wear your bikini top, offering a fresh take on a classic silhouette. This style is perfect for those who want to show off their curves while feeling confident and empowered. With the Halterneck Triangle in so many colors, you can effortlessly achieve this trendy look and exude beachside chicness. Plus, there are many other creative ways to style your triangle bikini top, too!

To complete your triangle bikini ensemble, consider accessorizing with a wide-brimmed hat to shield yourself from the sun while adding a touch of sophistication. Opt for statement earrings that complement the color scheme of your bikini, adding a playful and glamorous element to your overall look.

High-Cut Bottoms

Are you looking to spice up your swimwear game? Look no further than the high-waisted bikini bottoms trend. Say goodbye to traditional bikini bottoms that sit across your hips and hello to a fresh and flattering style that sits above them. The high-leg cut of these bottoms elongates your legs and adds a touch of retro charm to your beach ensemble.

Once you try on a pair of high-waisted bottoms, you might discover this higher-rise style is fashionable and more comfortable. To rock this trend, check out the So Chic Bottoms. Their low-rise design and high-cut style offer the perfect blend of coverage and confidence. Whether lounging poolside or strolling along the sandy shores, these medium-coverage bottoms will keep you feeling stylish and supported.

Pair them with a matching bikini top or mix and match with different colors or patterns for a personalized look that reflects your unique style. So, embrace the high-waisted bikini bottoms trend and experience a new level of comfort and fashion-forward flair at the beach or by the pool.

Delicate Pastel Hues

Bandeau Seafoam

Get ready to embrace a soft and feminine aesthetic with the captivating allure of pastel hues in swimwear. If you're drawn to dreamy vibes and want to make a stylish statement this summer, look no further than our collection of pastel swimsuits from Gooseberry. Pastel colors have the remarkable ability to make you feel feminine, pretty, and confident. They create a sense of tranquility and evoke a feeling of calmness, allowing you to embrace the carefree spirit of summer.

With shades like seafoam green, fairytale lavender, and baby pink, these delicate colors will transport you to a world of serenity and beauty. These pastel hues come in a variety of styles. From the strapless bandeau style to a classic one-piece or scoop neck top, you can easily mix and match to your heart's desire. The best part? Pastel hues flatter all skin tones, making them an ideal choice for everyone. Whether you have a darker complexion, a sun-kissed tan, or fair skin, pastel swimwear enhances your natural beauty.

Styling pastel swimsuits is a breeze when creating chic beach looks. Pair your pastel swimsuit with high-waisted denim shorts for a casual, playful vibe that exudes summertime charm. The combination of pastel hues and denim creates a harmonious blend of softness and edge. Alternatively, opt for a flowy white fabric skirt that adds an ethereal touch to your ensemble. The contrast between the crisp white and the gentle pastel shade creates an eye-catching and feminine look.

So, update your swimwear wardrobe this season with the perfect pastel piece from Gooseberry. With a range of soft shades that flatter any skin tone, you will find a stunning swimsuit that will make you feel radiant this summer.


Vacay in Style! Find your seaside staple now!


Your Swim Wadrobe on Trend

As the summer season beckons, it's time to jump in head first with your swimwear and embrace the latest trends. From retro vibes to underwire bikinis, upside-down triangle bikinis to high-waisted bottoms, and the soft allure of pastel hues, there are endless options to suit your unique style. Each trend offers charm and flatters various body types, allowing you to express yourself confidently while lounging by the pool or strolling along the sandy shores.

Gooseberry is your ultimate partner in embracing these top 5 swimsuit trends. Our attention to detail, quality craftsmanship, and various styles ensure you can find the perfect swimsuit to match your unique style. So, grab your favorite swimsuit, slather on some sunblock, and prepare to make a splash in style this summer!

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