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How to Shop for Lingerie & Intimates

Shopping for lingerie can be an exciting experience, but let's be honest — it can also feel a bit overwhelming. With so many options in styles, fabrics, and sizes, it's easy to feel pressured. But fear not! Whether you’re revamping your underwear drawer, hunting for the perfect bridal lingerie set to wear under that wedding dress, or simply treating yourself to something new, knowing how to shop for lingerie has its tips and tricks.

Choosing the right lingerie is more than just picking something pretty—it’s about finding pieces that fit well, feel comfortable, and align with your personal style. The right lingerie can boost your confidence, complement your body type, and make you feel empowered, whether it's for everyday wear or a special occasion. In this guide, we’ll walk you through everything you need to know about lingerie shopping, from understanding your needs to finding the perfect fit and style!

Understanding Your Lingerie Needs

Identifying the Purpose

The first step in lingerie shopping is understanding why you’re buying it in the first place. Are you looking for something comfortable for everyday wear, or are you searching for a stunning piece for a special occasion, like a wedding or anniversary? Different types of lingerie serve different purposes. 

For everyday wear, you might lean towards comfortable options like a soft bralette or cotton panties that offer breathability and ease of movement. On the other hand, if you're looking for something to wear on a special night, sexy lingerie like a lace bodysuit or a balconette bra with a garter belt can be perfect for adding that extra touch of elegance and sexiness.

Consider your lifestyle as well. If you’re someone who’s always on the go, comfort and support will likely be at the top of your list. But if you’re shopping for something to make you feel fabulous on a special night, you might prioritize style and aesthetics over everyday practicality. Remember, lingerie shopping is about finding pieces that not only suit the occasion but also make you feel like the best version of yourself!

Knowing Your Body Type

Understanding your body type is key to finding the perfect lingerie that makes you feel confident and comfortable. Here’s how to choose styles that flatter your shape:

  • Hourglass -  If you have an hourglass figure, your hips and bust are well-balanced with a defined waist. Styles like corsets and balconette bras can highlight your curves, showing your natural silhouette. These pieces draw attention to your waist while also providing support and structure where it’s needed most.
  • Pear-Shaped - For those with a pear-shaped body, where your hips are wider than your bust, high-waisted panties and push-up bras are great choices. High-waisted panties smooth and balance your lower half, while push-up bras add volume to your bust, creating a more balanced look.
  • Athletic -  If your body shape is more athletic, with a straighter figure and fewer curves, look for pieces that can add softness and dimension. Padded bras or bralettes with ruffles or lace detailing can create the illusion of curves, giving your silhouette a more feminine shape.
  • Full Bust - For women with a fuller bust, supportive undergarments like a well-fitted underwire bra or a structured bodysuit can provide the necessary lift and comfort without sacrificing style. Look for wider straps and reinforced bands that can guarantee your comfort throughout the day.
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Finding the Right Fit

Finding the perfect lingerie fit is more art than science, but it starts with knowing your measurements. Remember, what feels good on your body is more important than the number on the tag! Here are some sizing tips you may find useful when shopping for lingerie: 

Measuring for Bras 

Start by measuring around your ribcage, just under your bust, to find your band size. Next, measure around the fullest part of your bust to determine your cup size. Subtract the band measurement from the bust measurement to find your cup size — each inch of difference normally corresponds to one cup size. Doing this step accurately is important so that your bras provide the right amount of support and comfort.

Checking the Fit

When trying on bras, ensure that the band sits snugly around your ribcage, parallel to the ground, without riding up your back. The straps should also be secure without digging into your shoulders, and the cups should fully encase your breasts without any spillage or gaps. These are all signs of a good fit that will provide comfort and support throughout the day.

Panty Fit

For panties, the waistband and leg openings should sit smoothly against your skin without digging in or leaving marks. A well-fitted panty will stay in place without bunching or riding up, so you can feel comfortable all day long. But of course, be sure to consult size charts and customer reviews, as sizing can vary between brands.

Expect to potentially order more than one size to find the perfect fit and take advantage of return policies that allow for easy exchanges. This way, you can confidently find the right size even without trying the pieces on first! 

Lingerie brands like Gooseberry Intimates offers an online size guide and try-on tools to help you find the perfect fit, even from the comfort of your own home! Using these resources can save time and reduce the frustration of finding the right size!

Selecting the Right Style and Fabric

Finding Your Lingerie Style

Lingerie isn’t one-size-fits-all, and the same goes for style. Whether you’re drawn to the simplicity of a classic bralette or the structured support of a push-up bra, knowing how to pick out lingerie based on your style and the occasion you’re wearing it can be helpful and rewarding. Popular styles like bodysuits, balconette bras, and bralettes each have their unique charm. 

For instance, if you like pairing lingerie and jeans, or other bottoms, bodysuits are versatile and can double as outerwear. Balconette bras offer a lift that’s perfect for low-cut tops, while bralettes provide a comfortable, wire-free option for everyday wear.

Gooseberry Intimates also offers a range of styles, each crafted with meticulous attention to detail, from delicate lace finishes to comfy cotton fabrics. Whether you’re shopping for something simple and elegant or something bold and daring, you’ll find a style that suits your needs.

Understanding Fabric Choices

The fabric of your lingerie plays a huge role in comfort and style. Here’s how to choose the right material for your needs:

  • Lace - This fabric is popular in sexy lingerie, offering a delicate and romantic look. Lace lingerie is perfect for special occasions but can also be comfortable for everyday wear if you choose soft, high-quality lace. However, lace can be less durable and may require special care to maintain its beauty.
  • Silk - This fabric is known to be the symbol of luxury. Silk lingerie is smooth, breathable, and feels incredible against the skin, making it a top choice for those who want to indulge in something special. However, silk is delicate and also requires careful handling — hand washing and air drying are recommended to preserve its quality.
  • Cotton - This is a go-to fabric for everyday wear because of its breathability and durability. It’s soft against the skin, making it ideal for those who prioritize comfort. Cotton lingerie is also easy to care for, as it can be machine-washed without losing its shape. However, it may not have the same glamorous or luxurious feel as lace or silk.
  • Satin - With its glossy finish, satin adds a touch of glamour to your lingerie collection. It’s ideal for sleepwear or special occasions when you want something that looks as luxurious as it feels. While satin offers a beautiful sheen, it can be less breathable than cotton and may cling to the skin in warmer weather.
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Shopping Tips for a Seamless Experience

Setting a Budget

If you’re setting a budget, it’s important to balance quality with cost. Investing in a few high-quality pieces is often more rewarding than filling your drawer with cheaper items that don’t last as long. Splurge on essential pieces that you'll wear often, such as everyday bras and classic lace sets. These items are worth the investment because they provide comfort and last longer.

Meanwhile, for trendy items or seasonal lingerie colors that might not be in style forever, it’s okay to spend a bit less. This approach allows you to enjoy current styles without breaking the bank.

Benefits of Shopping Online

Shopping for lingerie online offers the convenience of browsing a wide variety of styles and sizes at any time from the comfort of your home. Online shops like Gooseberry Intimates offer detailed size guides, customer reviews, and even virtual try-on tools to help you make the right choice. Plus, you can easily compare prices and products across different sites to find the best deals! 

Advantages of Shopping In-Store

However, if you prefer a hands-on experience, in-store allows you to try on different styles, feel the fabrics, and get personalized fitting advice from experts. The tactile experience of in-store shopping ensures you know exactly how a piece fits and feels before you buy it, reducing the chances of disappointment. Additionally, many lingerie stores offer professional fittings to help you find your perfect size.

Whether you shop online or in-store, the key is to take your time. Lingerie shopping isn’t just about finding something that fits — it’s about finding pieces that make you feel good, look good, and align with your personal style.

Find pleasure in the small things! Shop our intimates now!

Shop Easy with Gooseberry Intimates

Shopping for lingerie doesn’t have to be a chore. With the right approach, it can be an empowering experience that leaves you feeling confident and beautiful. By understanding your needs, knowing your body type, and paying attention to fit, style, and fabric, you can build a sexy lingerie collection that’s not only functional but also a true reflection of your personality.

Gooseberry Intimates makes it easy to find the perfect pieces, whether you’re looking for something luxurious or something simple and comfortable. Explore our collections today and discover lingerie that’s crafted with care, designed to empower, and made to last. With Gooseberry, shopping for lingerie is more than just an experience—it’s a celebration of who you are.


Sources:

  1. Seamwork. (2015.). Choosing the right lingerie fabrics. https://www.seamwork.com/articles/choosing-the-right-lingerie-fabrics
  2. Ati, P. (2023). How to choose lingerie for your body type. Stylecraze. https://www.stylecraze.com/articles/lingerie-for-body-types/

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