National Lingerie Day 101
Lingerie is more than lace and satin—it’s confidence, sensuality, and self-love. National Lingerie Day celebrates exactly that–with bras, corsets, and other fashionable undergarments, of course.
National Lingerie Day is a reminder that lingerie isn’t just for special occasions—it’s for every day, every mood, and every version of you. Whether you prefer barely-there lace, silky slip dresses, or cozy lounge bras and underwear, this is a day to indulge in pieces that make you feel empowered, elegant, and effortlessly chic.

When Is National Lingerie Day?
Mark your calendars—National Lingerie Day is celebrated every year on April 25. Think of it as your annual excuse (as if you need one) to refresh your undergarment collection and elevate your everyday essentials. It’s a day dedicated to celebrating the confidence-boosting magic of intimates, whether you’re slipping into sexy lingerie and intimates or embracing the art of relaxing in luxurious loungewear.
History of National Lingerie Day
This holiday is a celebration of the evolution and significance of intimate apparel in fashion and personal expression. The term "lingerie," derived from the French word for underwear, has transformed over the centuries from functional undergarments to symbols of empowerment and style. In the early 20th century, designers like Lady Duff-Gordon pioneered the shift from restrictive corsets to more liberating designs, paving the way for the modern bra and underwear we know today. This day not only honors the craftsmanship behind these garments but also encourages individuals to embrace their confidence and femininity.
National Lingerie Day first gained recognition in the early 2010s, likely sparked by the lingerie industry as a way to celebrate intimate apparel and its role in fashion and self-expression. As the holiday spread, it became an opportunity for lingerie brands to highlight the craftsmanship behind every bra and underwear design while encouraging conversations around confidence and body positivity. Today, National Lingerie Day continues to evolve, serving as both a marketing moment and a cultural celebration of style, empowerment, and individuality.

How to Celebrate National Lingerie Day in Style
Treat Yourself to Luxury Lingerie
This is your sign to invest in timeless, high-quality pieces. There’s something undeniably luxurious about slipping into delicate lace, soft silks, and second-skin fabrics that feel as good as they look.
At Gooseberry Intimates, lingerie blends beauty with comfort–designed to feel as good as it looks. Whether you’re drawn to our signature lace bras, daring bodysuits, or silk slip dresses, there’s a piece waiting to make you feel like your most confident self.
Refresh Your Everyday Staples
Upgrade your everyday collection and your intimates drawer with soft lounge bralettes, seamless essentials, and breathable fabrics that offer the perfect blend of comfort and elegance. Whether you’re working from home, running errands, or just indulging in a little self-care, the right lingerie can make all the difference in how you carry yourself throughout the day.
Style Lingerie as Outerwear
Set the trend by showcasing your fashion-forward looks in the world of outerwear. Why keep your most beautiful pieces hidden away? Lingerie-as-outerwear is effortlessly chic–think lace bodysuits under blazers or silk slip dresses with heels.
Share the Love—Gifts & Self-Care
Exchanging lingerie gifts is a tradition that adds a personal touch to this holiday, promoting the significance of self-expression. Whether you’re spoiling yourself or surprising someone special, a beautifully crafted lingerie gift can be the ultimate confidence booster.
Gooseberry’s romantic sets make for a thoughtful, intimate gift that speaks volumes. And if you’re celebrating solo? There’s nothing more empowering than choosing something just for you—because confidence is the most beautiful thing you can wear.
Why Investing in Quality Lingerie Matters
Lingerie is an investment in personal confidence and body positivity.
Our pieces are crafted with premium fabrics, meticulous attention to detail, and a deep appreciation for the art of lingerie-making. From hand-cut lace to Fair Trade practices, every design reflects our commitment to quality, sustainability, and empowerment.
The right lingerie doesn’t just sit in your drawer—it becomes a part of your confidence, your style, your everyday moments.
Celebrate National Lingerie Day with Gooseberry Intimates
Whether you’re slipping into delicate lace, treating yourself to a luxurious silk slip, or upgrading your everyday essentials, National Lingerie Day is all about embracing confidence, beauty, and self-love.
So, when is National Lingerie Day? April 25. And when is the best time to refresh your lingerie collection? Right now.
Explore the latest collections at Gooseberry Intimates and find the perfect pieces to celebrate yourself in style. Because when it comes to lingerie, every day is worth celebrating.
FAQs About National Lingerie Day
What is National Lingerie Day?
National Lingerie Day, observed annually on April 25th, is a celebration dedicated to embracing the beauty and significance of intimate apparel. This day encourages individuals to appreciate the artistry and design of lingerie, while also promoting self-confidence and personal expression.
How does National Lingerie Day champion body positivity?
At Gooseberry Intimates, we believe that National Lingerie Day serves as a powerful platform to champion body positivity. By showcasing diverse designs and styles, we aim to empower women to feel confident and beautiful in their own skin. Lingerie is not just about fashion; it's about embracing one's unique body and celebrating individuality.
Why Celebrate National Lingerie Day?
Celebrating National Lingerie Day offers an opportunity to recognize the role of lingerie in fashion and personal empowerment. It's a day to indulge in luxurious designs, explore new styles, and appreciate the confidence that well-crafted intimate apparel can bring. Brands worldwide participate by launching special collections and promotions, making it an ideal time to discover pieces that resonate with your personal style. At Gooseberry Intimates, we invite you to join us in this celebration, embracing the elegance and empowerment that quality lingerie provides.