Free climate compensated shipping on all orders above $125 USD

Tax and Duties calculated at check out

Your cart

    Free Gift Box Free Shipping

Your cart is empty

What is the Average Bra Size?

Understanding your bra size is not just about fashion; it's crucial to your overall well-being. In this guide, we'll look at different bra sizes, explore what influences them, clear up common myths, and share practical tips to help you find the perfect fit. Let's explore the world of bras, focusing on comfort, health, and confidence. 

As you navigate the various aspects of bra sizing, remember that it's not just about the numbers – it's about embracing your uniqueness and finding the comfort that makes you feel your best. Take the time to explore different styles and sizes, and empower yourself with the knowledge to make confident choices in your lingerie journey. Join us on this journey to better understand your body and discover how to feel great every day!

Insights from Recent Trends

Recent statistical analyses offer valuable insights into the current landscape of bra sizes in America. A noteworthy trend is the increasing acceptance and celebration of larger cup sizes, challenging the notion that smaller sizes are the norm. The fashion and lingerie industries are responding to this shift by expanding their size ranges, providing a more comprehensive selection that caters to the diverse needs of women.

Recent statistical analyses offer valuable insights into the current landscape of bra sizes in America. The average bra size in the United States is 34DD, according to a survey conducted between 1992 and 2013. However, some sources suggest that the average bra size has increased to 34DDD, which is the largest compared to other countries studied. Factors contributing to this increase include American women's higher body-mass index, an increase in the number of breast augmentations nationally, and a general uptick in body positivity, culturally.

Some key points about bra sizes in America include:

  • The average band size in the US has increased from a 34B to a 34DD over the years.
  • Bra cups have greater volume capacity the higher the band size, meaning that the cup of a 38D bra is a bit larger and roomier than the cup of a 36D bra. 
  • American women have realized they've been buying the wrong-size bras, and there has been a growing emphasis on the importance of size-inclusive clothing.
  • It is crucial to note that the average breast size does not necessarily equate to a "normal" size, as it can be influenced by factors such as wearing the wrong bra size, incorrect measurement, and breast augmentation.
  • An estimated 80% of people are wearing the wrong bra size, and most don't realize it for various reasons, such as incorrect measurement, different stores using different methods of measurement, and human error.

Factors Influencing Average Bra Size

The world of bra sizing is as diverse as the women who wear them. Understanding the factors that influence average bra size goes beyond just numbers – it's about recognizing the unique aspects that contribute to every woman's individuality. Let's look deeper at the different factors that affect your bra size.

Genetic Factors

The genetics card plays a significant role in determining your breast size. Family history can be a good indicator, but remember, genetics is just one piece of the puzzle. Your genes contribute to the overall blueprint, but various other factors come into play to create your distinct size and shape.

Lifestyle Choices

Lifestyle factors, such as hormonal changes due to pregnancy, weight gain, or even the use of hormonal contraceptives, can influence breast size. Understanding these changes is crucial in finding a bra that adapts to your body's dynamic nature. Whether you're embracing the changes that come with motherhood or navigating the ups and downs of weight, your bra size can fluctuate, emphasizing the importance of regular measurements.

Find pleasure in the small things! Shop our intimates now!

Geographical Variations

Believe it or not, average bra sizes can vary by region. Societal standards, dietary habits, and even fashion trends contribute to these variations. It's a fascinating journey into how culture and lifestyle impact perceptions of beauty. The bras you find suitable may differ when you cross borders, highlighting global diversity in preferences and body types.

Hormonal Influences

Hormonal fluctuations throughout a woman's life can significantly impact her breast size. Puberty, menstruation, pregnancy, and menopause all bring hormonal changes that may affect the size and shape of the breasts. Understanding these natural shifts helps in choosing bras that provide the necessary support and adaptability.


As women age, changes in breast tissue composition and skin elasticity can influence bra size. Factors like gravity, muscle tone, and hormonal shifts contribute to these changes. It's essential to recognize that what worked in your twenties may not provide the same comfort and support in your forties, emphasizing the importance of regular bra fittings.

As you explore the factors influencing average bra size and how long bras last, remember that every woman's journey is unique. Embracing your body's changes and understanding the various elements at play allows you to make informed choices in finding bras that fit well, complement your lifestyle, and embrace your individuality.

Statistics on Average Bra Sizes in the US

Bra sizes in the United States show a dynamic landscape shaped by changing perceptions of beauty and a celebration of diverse body types of American women. Examining recent statistics sheds light on the evolving preferences and sizes women embrace across the country.

Shifts in Average Bra Sizes

Over the years, the average bra size in the US has undergone noticeable shifts. Historical ideals often favored a specific size range, contributing to stereotypical beauty standards. However, recent trends signal a significant move towards embracing diverse body types, challenging these traditional norms. The acceptance of various shapes and sizes reflects a broader cultural shift towards inclusivity and body positivity.

The Influence of Body Positivity Movements

The rise of body positivity movements has played a crucial role in shaping attitudes towards beauty and, consequently, average bra sizes. Women are now more empowered to embrace their natural shapes, fostering a sense of confidence and self-acceptance. This cultural shift is reflected in the statistics, with a notable increase in the demand for bras catering to a broader spectrum of sizes.

Online Shopping and Size Inclusivity

Online shopping has further contributed to the changing landscape of average bra sizes. E-commerce platforms increasingly prioritize size inclusivity, offering a wide range of options for women with diverse body types. This accessibility has made shopping for bras more convenient and contributed to a more accurate representation of average sizes.

The Role of Social Media

Social media platforms have become powerful influencers in shaping beauty standards and promoting body positivity. The diverse representation of body types on these platforms has contributed to a more inclusive perception of beauty. As women share their stories and celebrate their unique shapes, the statistics on average bra sizes continue to reflect a broader acceptance of natural variations.

Petal bra

Breast Enlargement, Breast Reduction, and Their Impact on Bra Size

Navigating breast enlargement or reduction is a personal journey, and finding the right bras that complement your reshaped figure is a crucial aspect of the process. As your body evolves, let your lingerie collection evolve with it, ensuring that every bra you wear enhances your comfort and self-assurance.

Breast Enlargement

Breast enlargement, commonly achieved through surgery or hormonal changes, can significantly alter bra size. As the volume of the breasts increases, the cup size will likely change, necessitating a reassessment of your bra collection. It's crucial to remember that the impact on bra size goes beyond mere augmentation – changes in shape and overall comfort should also guide your choice of bras. Regular fittings become especially important during the healing process and as your body adjusts to its new size.

Breast Reduction

Conversely, opting for breast reduction surgery to alleviate discomfort or enhance your overall well-being can also lead to shifts in bra size. As breast tissue is reduced, the cup size will likely decrease, requiring a wardrobe update. Beyond the numerical change, the alteration in shape should be considered when selecting new bras. It's advisable to consult with a professional fitter during the transition period post-surgery to ensure optimal support and comfort.

Impact on Bra Size

Both breast enlargement and reduction procedures underscore the dynamic nature of bra sizes. Understanding the changes in cup and band dimensions is essential for maintaining optimal comfort and support. Post-surgery, it's recommended to measure your bra size regularly and consult professionals who can guide you in selecting bras that accommodate your reshaped breasts. Embracing your transformed body includes celebrating the newfound comfort and confidence that appropriately fitting bras can provide.

Common Myths about Bra Sizes

Let's set the record straight and debunk some common bra size myths. From the impact of not wearing a bra on sagging to the correlation between breast size and intelligence, it's time to separate fact from fiction and empower you with accurate information about your body and bras.

Myth 1: Not Wearing a Bra Causes Sagging

Does not wearing a bra cause sagging? Contrary to the popular belief that going braless leads to sagging breasts, research suggests that the lack of support does not necessarily result in decreased firmness. Factors like age, genetics, and weight fluctuations play more significant roles in breast sagging than the choice to go bra-free.

Myth 2: Breast Size Determines Intelligence

The notion that larger or smaller breasts correlate with intelligence is a baseless stereotype. Intelligence is a complex trait influenced by various factors, and breast size does not affect cognitive abilities. It's essential to reject these unfounded ideas and appreciate the diversity of women's bodies and minds.

Myth 3: Sleeping in a Bra Prevents Sagging

Another common misconception is that wearing a bra, whether it be bandeau bras or plunge bras, to bed prevents breast sagging. However, there is no conclusive evidence supporting this claim. In reality, wearing a bra to sleep may cause discomfort and restrict blood flow. Let your breasts breathe and rest naturally during the night.

Myth 4: Breast Size Is Static Throughout Life

While your bra size may change less frequently as you age, it is not a static measure. Factors like pregnancy, weight fluctuations, hormonal changes, and aging can all impact breast size. Embrace these natural shifts, and know how to measure your bra size at home to ensure optimal comfort and support.

mon cheri Triangle Black

Myth 5: The Same Bra Size Fits All Brands

Assuming that your bra size is universally consistent across all brands is a common misconception. Variations in design, style, and manufacturing standards mean you may need different sizes in different brands. Always prioritize the fit and comfort of the bra over the number on the tag.

Myth 6: Underwire Bras Cause Breast Cancer

This myth has circulated for years, but there is no scientific evidence linking underwire bras to an increased risk of breast cancer. The choice to wear underwire bras is a personal preference, and it does not pose a threat to your health. Focus on finding bras that offer proper support and comfort.

Finding Your Perfect Bra

Discovering your average bra size is not just about numbers; it's about embracing your body and finding comfort in your skin. At Gooseberry Intimates, we recognize the importance of this journey. Our commitment goes beyond trends; we prioritize empowering you to be the most confident version of yourself. 

Explore our carefully crafted lingerie, where styles with a touch of lace, a feminine cut, and intricate details converge to create a soft and delicate look perfect for everyday wear. It's not just about average sizes; it's about celebrating every unique curve and feeling fabulous in your own skin. Join us in this celebration of diversity, comfort, and confidence – where the perfect bra fit is not just a number but a statement of self-love!


  1. Vogue. How to Measure Your Bra Size.
  2. HuffPost. American Bra Size Average Increases from 34B to 34DD in Just 20 Years, Survey Says.
  3. TODAY. Average Bra Size in America: Increase in Bras in US

The Ultimate Guide to Selecting the Perfect Bridal Lingerie Set for the Bride-to-Be

Explore romantic, daring, and modern bridal lingerie in our Bridal Gift Guide – find the perfect lingerie ensemble for your bride-to-be!

Read next post

What is a Longline Bra?

Unveil the elegance of longline bras with Gooseberry. Learn what sets them apart and how they can elevate your lingerie wardrobe.

Read previous post