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Top 2023 Bikini Trends

It might be hard to believe when the weather outside is less than sunny, but bikini season will be here once more before you know it. If you’re dreaming of sunkissed skin, poolside margs, and getting lost in a romance novel with your toes in the sand, you’ve probably also got new bikinis on the brain.

If you’re looking to refresh your bikini collection ahead of summer 2023 and are trying to get to the bottom of this year’s bikini trends, have no fear—we’ve got your guide to the hottest looks you’ll be seeing all over the beaches this summer.

#1 Go Bold with Eye-Popping Primary Colors

The brightest new bikini trend for 2023 gets major inspo from your elementary school art class. Poppy, bright primary colors are this summer’s beachside must-have. Go bold with vibrantly colored royal blue, lemonade yellow, and coral red bikinis to get heads turning poolside.

You’ll love how easy it is to mix and match these simple yet striking colors (and how universally flattering these shades are). Looking for ways to style this colorful new swimwear trend? Here are a few of our favorite rainbow-inspired pieces:

  • Bring a little sunshine with you wherever you go by pairing the So Chic Sculpting Top in sunny Lemonade yellow with a pair of matching high-cut bottoms with a sexy low-rise design. You’ll love this 90s-inspired top for its perfect balance of daring sex appeal with its low-cut balcony style top. Plus, it offers reliable support with its underwire structure, adjustable shoulder straps, and double lined swimsuit material.
  • Paint the beach red with the So Chic Triangle Bikini Top with its classic triangle bikini shape in cheerful orangey-red Coral. This flirty top offers fully adjustable shoulder straps and a gold rear clasp for an all-over warm-toned look. Complete your beach outfit by pairing it with the So Chic Thong in Coral. Its cheeky Brazilian cut design and minimal coverage will have you feeling red hot all day (and all night) long.
  • Sing the blues in the So Chic Top in Royal Blue, a sporty scoop neck crop style bikini top that offers the ultimate in comfort thanks to its wireless design (making it the perfect top for spending long hours soaking up the rays—with SPF applied first, of course!) Finish your look by slipping on the matching So Chic Bottoms, which feature a high cut leg with a low rise waistband and a medium level of coverage.
Vacay in Style! Find your seaside staple now!

#2 Turn Up the Heat in a String Bikini

There’s a reason why string bikinis are seen en masse on the shores every year: they’re simple, sexy, and so easy to wear. 2023 bikini trends will be no different—strappy string bikinis are here to stay!

You’ll love string bikinis for how effortlessly flirty they are— no matter how you wear them or what bikini style you opt for, you’re sure to be turning heads and making waves on the beach this summer. They’re also a great pick if you love sunbathing, but want minimal tan lines thanks to their ultra-low coverage design. Their miniature size makes them easy to toss in a tote or a weekender ahead of jetting off for a spontaneous pool day or a long weekend by the waves.

Don’t let string bikinis’ bare-all approach intimidate you—their flexibility makes them super easy to rock for all body types. You’ll quickly fall head over heels (or bikini top over bikini bottom) for these wearable, effortlessly sexy suits, like:

  • The So Chic Halterneck Triangle Top and the So Chic Side Tie Bikini Briefs: Perfect if you’re looking for the ultimate in sex appeal, this barely-there combo offers adjustable ties along the hips, the neck, and the back to design your custom fit. Wear it in earthy Forest green, fiery Rum red, warm Cacao brown, or classic, sultry black.
  • The So Chic Bikini Thong: Looking for a little more coverage, but still after that sexy string bikini look? Try pairing the So Chic Halterneck Triangle bikini top with the So Chic Bikini Thong. Its wider hip straps give you a bit more skin coverage than a true pair of string bikini bottoms, while its Brazilian-cut briefs still provide a flirty flash of skin.

#3 Go Retro With Vintage Bandeau Tops

Looking to put a romantic retro spin on your beach trip? Look for a bandeau-style bikini top. These pinup-girl-inspired tops are known for their strapless design and their pretty sweetheart-style necklines. Their vintage shape and coverage make them a great fit for anyone looking for an old-fashioned spin on a fresh new swimwear trend.

The So Chic Bandeau Top offers all of a classic bandeau bikini top’s retro style and modern design, with a few sexy twists. You’ll love it for the gold metal ring placed at the front of the bikini (giving it that little bit of glimmer) and its double-lined material for all-day comfort and coverage.

Pair the So Chic Bandeau Top with the matching So Chic Bottoms for a monochrome look. Slip on a pair of platform cork sandals to complete your vintage beach babe outfit. Available in Lemonade, Coral, or Royal Blue, the So Chic Bandeau Top makes for an eye-catching outfit sure to turn heads by the pool all spring and summer.

#4 Get Totally Radical With 90s-Inspired Styling

Throwback styling isn’t just for 1950s pinup style—the 90s are so back. You’ve probably already seen it in your everyday fashion (hello there, scrunchies and slip dresses). But how does this translate to minimalist swimwear?

It’s actually easier than you think to create 90s-inspired looks that still feel fresh and modern. The key element to remember is including just a few 90s details, while keeping the rest rooted in 2023. Here are a few fave 1990s-inspired details for bikinis this year:

  • High-cut legs: The 90s were all about showing off every inch of your legs. Get the look with high-cut bottoms like the So Chic Bottom, whose lower hem starts at the high point of your hip (all the better to flaunt those legs with).
  • Athletic details: Look for bathing suits that are made to get out there—think swimming laps, boogie boarding, and snorkeling. For a top that offers all-day support and is adaptable for all your adventures, check out the So Chic Sculpting Top, which offers adjustable shoulder straps and underwire support.
  • Button down coverups: Oversized, borrowed from the boys-style button-downs were all the rage in the 90s—and still are today. Update your coverup game with a 90s-inspired shirtdress in creamy Ivory, perfect for slipping on post-beach and heading out to dinner.
  • Red swimsuits: Blame it on Baywatch—there’s something that’s just so 90s about an iconic red bathing suit. Get in on it with a classic triangle bathing suit top in bright red Coral, featuring a wireless style and adjustable shoulder straps, paired with matching high-cut yet still cheeky bottoms.

#5 Get Grounded with Earthy Neutrals

Bright red or royal blue not your thing? Have no fear—they’re not the only color trend in the bikini world this year. Another look you’ll love is muted, neutral tones in natural, organic colors—think warm browns, earthy olives, forest greens, and terracotta-toned rusts.

You’ll love how easy these softer colors are to mix and match based on your mood. Since they’re not as bold or in your face as brightly toned primary colors, they’re a snap to swap in or out to create an entirely new look.

If you do decide to do a switch, make sure that the undertones of your mismatched pieces are similar. Here are a few ways we love to mix and match these natural colored pieces:

Once you’ve landed on your perfect combination of bikini top and bikini bottom, keep the rest of your look glowy, simple, and pretty, just like your outfit. Opt for a neutral yet glossy lip for that all-natural yet totally hydrated look, and slip on a pair of cork espadrilles and a woven straw tote for that perfectly tousled, effortlessly gorgeous beach babe vibe.

Stay Ahead on the 2023 Bikini Trends with Gooseberry

The best part about 2023 bikini trends? There isn’t any one swimsuit trend to follow. They’re all totally unique and so easy to make your own. You can be sure you’ll find a beach look you’ll feel comfortable, confident, and oh-so-sexy in.

Whether you’re into pinups or primary colors, nineties throwback looks, or neutral-toned earthy shades, Gooseberry offers something for everyone. We’re proud of the clothes that we create—built to make you feel confident, gorgeous, and effortlessly sexy, all while being focused on Fair Trade and sustainability efforts. Visit us today at Gooseberry to explore our 2023 swimwear collection and get ready to make a splash this summer.


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