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It might be hard to believe when the weather outside is less than sunny, but bikini season will be here once more before you know it. If you’re dreaming of sunkissed skin, poolside margs, and getting lost in a romance novel with your toes in the sand, you’ve probably also got new bikinis on the brain.
If you’re looking to refresh your bikini collection ahead of summer 2023 and are trying to get to the bottom of this year’s bikini trends, have no fear—we’ve got your guide to the hottest looks you’ll be seeing all over the beaches this summer.
The brightest new bikini trend for 2023 gets major inspo from your elementary school art class. Poppy, bright primary colors are this summer’s beachside must-have. Go bold with vibrantly colored royal blue, lemonade yellow, and coral red bikinis to get heads turning poolside.
You’ll love how easy it is to mix and match these simple yet striking colors (and how universally flattering these shades are). Looking for ways to style this colorful new swimwear trend? Here are a few of our favorite rainbow-inspired pieces:
There’s a reason why string bikinis are seen en masse on the shores every year: they’re simple, sexy, and so easy to wear. 2023 bikini trends will be no different—strappy string bikinis are here to stay!
You’ll love string bikinis for how effortlessly flirty they are— no matter how you wear them or what bikini style you opt for, you’re sure to be turning heads and making waves on the beach this summer. They’re also a great pick if you love sunbathing, but want minimal tan lines thanks to their ultra-low coverage design. Their miniature size makes them easy to toss in a tote or a weekender ahead of jetting off for a spontaneous pool day or a long weekend by the waves.
Don’t let string bikinis’ bare-all approach intimidate you—their flexibility makes them super easy to rock for all body types. You’ll quickly fall head over heels (or bikini top over bikini bottom) for these wearable, effortlessly sexy suits, like:
Looking to put a romantic retro spin on your beach trip? Look for a bandeau-style bikini top. These pinup-girl-inspired tops are known for their strapless design and their pretty sweetheart-style necklines. Their vintage shape and coverage make them a great fit for anyone looking for an old-fashioned spin on a fresh new swimwear trend.
The So Chic Bandeau Top offers all of a classic bandeau bikini top’s retro style and modern design, with a few sexy twists. You’ll love it for the gold metal ring placed at the front of the bikini (giving it that little bit of glimmer) and its double-lined material for all-day comfort and coverage.
Pair the So Chic Bandeau Top with the matching So Chic Bottoms for a monochrome look. Slip on a pair of platform cork sandals to complete your vintage beach babe outfit. Available in Lemonade, Coral, or Royal Blue, the So Chic Bandeau Top makes for an eye-catching outfit sure to turn heads by the pool all spring and summer.
Throwback styling isn’t just for 1950s pinup style—the 90s are so back. You’ve probably already seen it in your everyday fashion (hello there, scrunchies and slip dresses). But how does this translate to minimalist swimwear?
It’s actually easier than you think to create 90s-inspired looks that still feel fresh and modern. The key element to remember is including just a few 90s details, while keeping the rest rooted in 2023. Here are a few fave 1990s-inspired details for bikinis this year:
Bright red or royal blue not your thing? Have no fear—they’re not the only color trend in the bikini world this year. Another look you’ll love is muted, neutral tones in natural, organic colors—think warm browns, earthy olives, forest greens, and terracotta-toned rusts.
You’ll love how easy these softer colors are to mix and match based on your mood. Since they’re not as bold or in your face as brightly toned primary colors, they’re a snap to swap in or out to create an entirely new look.
If you do decide to do a switch, make sure that the undertones of your mismatched pieces are similar. Here are a few ways we love to mix and match these natural colored pieces:
Once you’ve landed on your perfect combination of bikini top and bikini bottom, keep the rest of your look glowy, simple, and pretty, just like your outfit. Opt for a neutral yet glossy lip for that all-natural yet totally hydrated look, and slip on a pair of cork espadrilles and a woven straw tote for that perfectly tousled, effortlessly gorgeous beach babe vibe.
The best part about 2023 bikini trends? There isn’t any one swimsuit trend to follow. They’re all totally unique and so easy to make your own. You can be sure you’ll find a beach look you’ll feel comfortable, confident, and oh-so-sexy in.
Whether you’re into pinups or primary colors, nineties throwback looks, or neutral-toned earthy shades, Gooseberry offers something for everyone. We’re proud of the clothes that we create—built to make you feel confident, gorgeous, and effortlessly sexy, all while being focused on Fair Trade and sustainability efforts. Visit us today at Gooseberry to explore our 2023 swimwear collection and get ready to make a splash this summer.
Elle Australia. The 8 Key Swimwear Trends Set To Take Over In 2023 To Make Next Summer The Hottest One Yet.
Seventeen. 9 of the Coolest Swimsuit Trends You’ll Want to Cop Immediately. https://www.seventeen.com/fashion/trends/a42829074/swimsuit-trends-2023/