Understanding the Slow Fashion Movement
We live in a world that wants everything now. Instant shipping. Overnight trends. A new outfit for every plan.
But when did more start meaning better?
Slow fashion doesn’t chase trends or shout for attention. It’s intentional, refined, and designed to last beyond a season. Unlike fast fashion, it’s not just about how something is made—it’s about why. At its core, slow fashion values quality over quantity, craftsmanship over convenience, and pieces that feel personal, not disposable.
At Gooseberry, these values shape everything we do. From the fabrics we source to the way each piece is designed, slow fashion isn’t just a philosophy—it’s the foundation.
What Is Slow Fashion (And Why Should You Care)?
Slow fashion is about being thoughtful with what you wear and where it comes from. It’s the difference between impulsive buys and pieces that stay with you. Instead of following a constant cycle of newness, it leans into intention by favoring care, quality, and connection over excess.
Fast fashion moves fast — and fades even faster. Slow fashion is considered, lasting, and made to be worn with meaning. It’s defined by:
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Fewer pieces, made more intentionally
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High-quality materials designed to last
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Ethical production practices (think of fair wages and safe working conditions for artisans)
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Designs that don’t chase trends, but outlast them
It’s not about chasing trends. It’s about choosing pieces that reflect your style, your rhythm, and what feels right on your skin.
How Slow Fashion Protects More Than Just Your Wardrobe
Every time you choose a piece made slowly, you’re voting for a better system, one that respects both the planet and the people who inhabit it. This isn’t just about looking good—it’s also about doing good, too.
By choosing slow fashion, this means:
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Less waste
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Fair pay for skilled artisans
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A smaller footprint on the planet
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More transparency from the brands you wear
Gooseberry Intimates supports fair trade practices, limits overproduction, and creates in harmony with nature, not against it. We take a thoughtful approach to doing things beautifully—and responsibly.
Fashion has a lasting impact on the planet, but there is a better way forward. One lace panel, one carefully sewn strap at a time, we can choose differently.
Gooseberry Intimates’ Approach: Small Batch, Big Heart
At Gooseberry Intimates, slow fashion isn’t a trend. It’s our foundation. If you’ve ever wondered what makes us different, or want to know more about Gooseberry, it starts here—with intention.
We’re a Bali-based brand built on the belief that beauty is something you feel, not just wear. We do things differently. Slower. Softer. Here’s what that looks like in real life:
Handcrafted in Bali
Each piece is designed and made in our home studio in Bali, where every stitch reflects the skill of local artisans. No conveyor belts. No mass production. Just honest craftsmanship.
The lace? Sourced with care.
The cuts? Finessed over time.
The designs? Inspired by originality, not fleeting trends.
Small Batch, Big Intention
We release limited quantities to avoid overproduction and waste. That means more mindful designs—and fewer leftovers headed for landfills.
Timeless Over Trendy
Our silhouettes are soft, structured, and sensual—but never driven by what's “in” this week. They're made to last, love, and live in.
Ethical & Sustainable Practices
We follow Fair Trade principles and support sustainability initiatives, from thoughtful sourcing to tree planting programs that give back to the earth.
Because for us, slow fashion isn’t just about taking our time. It’s about doing things the right way, every step of the way.
Why Waiting Feels Like a Luxury (And Not a Delay)
Waiting is not a flaw in the process—it’s part of the experience.
In a world that rewards speed, slow fashion asks you to savor. To anticipate. To connect.
When something is handcrafted with care, the experience becomes more intentional. You value it more. You wear it differently. You hold onto it longer.
It’s a return to romance, to value, to wearing something you’re proud to own. Waiting becomes a love language.
So… Is Slow Fashion Worth It?
If you’re craving something real, not rushed, the answer is yes.
Slow fashion isn’t just a trend. It’s a return to care, to connection, to pieces that hold energy and emotion, not just stitching. At Gooseberry Intimates, we believe beauty should be felt—in your hands, on your skin, and deep in your values.
And if you ask us, that’s always worth the wait.